A personal blog on tech, politics, media, and anything else.
I was going to write a review of the first episode of Star Trek: Starfleet Academy, but there are so many people reviewing every episode and it took me a while to get something together, so I decided I would do something else. This show is getting largely dragged by online reviewers, and in response, the people that really like the show are angry at the people making fun of it. And it once again has me thinking about why.
Let me start by laying out the case on who this show is made for. Its target audience is a combination of:
The show is very feminine coded, which I would argue is a departure from earlier Star Trek shows like the Original Series, The Next Generation, and Deep Space Nine. And let me lay out some points why I say the show is feminine coded.
This show focuses heavily on interpersonal relationships, personal growth and discovery, and making moral messages about marginalized people and how they fit into society. Queer, women, non-whites, everything is an allegory for society today, and a critique on modern right-wing societal views.
The harder scifi elements take a back seat. The technology is there to allow the interpersonal stories to flow, doing whatever is needed at the time to allow those plots to move forward. Power scaling of ships, consistency in the technology, logical limitations to help drive plot elements, or adherence to prior established science does not matter. A ship warping into the atmosphere of a planet, that is fine as long as the scene helps the viewer understand where the characters are so we can have a scene to discuss feelings.
I want you to think, now that you read through that list of elements of the show, would this show appeal to most straight men? Probably not. The male characters are mostly gay or bisexual and always exploring trauma and growing emotionally while the women are the leaders and the ones who can solve the problems of the day. The female characters are the moral corner stones and characters of action. And if this show is not made to appeal to straight men, why would anyone think that they would show up to watch it. We can look at the promotional material, the interviews with the people making the show and the actors, and even watch the first episode and see that this show is not for us.
If this show is not designed with the straight male in mind, and that is who the earlier series were more targeted towards, I am not including Star Trek Discovery or Strange New Worlds, then it would make sense that they will not show up. And that means that the show needs to pick up more people in the target demographics than it loses in straight men. But what if it does not? What if viewership is low? So low that the show quickly gets canceled, or just not renewed for a third season since season two is basically done being filmed? Who should fans of the show be mad at?
The reality is, the people this show is made for are not likely watching YouTube personalities like Nerdrotic or the Critical Drinker. Even if I grant to someone like Jessie Gender that those YouTube personalities are evil, right-wing fascists and white supremacists, the target audience would not be watching them or swayed by their content. Straight men might be, and there is an argument that those men are review-bombing the show which then deters people from the target demographics from watching the show in the first place, especially when there is a toxic discourse online between different camps of fans, but I have another theory. The people in those target demographics aren't really into a Star Trek show. Not in the numbers needed to make Starfleet Academy a hit. If someone like a Jessie Gender, or other fans of the show, are going to be mad at someone, be mad at your side of the aisle for not supporting this show.
This show was never meant for me, or Nerdrotic, or the Critical Drinker. And those guys, and straight men who were fans of Star Trek, have been voicing their displeasure in the direction of Star Trek for a long time. The mocking of this show would be much less harsh if we had a Star Trek show we loved so much that we were watching it in droves. I totally understand that the people in charge of the franchise want to branch out and try new things aimed at other people. But we are not getting those other shows.
Star Trek Discovery was injected with all of the same stuff that Starfleet Academy is, just to a lesser extent and with more of a focus on the exploration and action. And the first episode of Strange New Worlds had Captain Pike stand by while a woman kicked all the butt. The bridge crew was all female other than Pike and Spock. And it finished with Pike making a speech while footage of January 6th played in the background as images of terrible points in human history. I am not supporting what happened that day, but that made it clearly political and showed conservatives as uniquely bad, while not acknowledging the destruction during the 2020 BLM riots. Strange New Worlds introduced singing and dancing Klingons.
Men have seen this done with Star Wars, Star Trek, Lord of the Rings, Marvel, Willow, Doctor Who, Wheel of Time, The Witcher, Indiana Jones, Fallout and games like Dragon Age: Veilguard. One of the more recent additions to this is a remake of the Burbs.
You want to be mad at someone, be mad at the people this show was meant for not showing up in the numbers needed to keep it going. Women showed up for Barbie and Bridgerton, and plenty of other shows when they wanted. Be mad at the people making the show for making one that costs so much that the low viewership doesn't justify continuing. But why be mad at the people, men and women, who have yet another Star Trek show in a line of Star Trek shows that they don't want to watch, who are left wondering when or if they will get another Star Trek show they will want to watch again.